Post by account_disabled on Feb 28, 2024 8:57:01 GMT
A technology , however innovative, can remain sterile until it is filled with content . While I was writing these lines, I was thinking about the launch of the first iPhone in January 2007. What was it, the iPhone? Nothing more than a very nice mobile phone, and with a memory large enough to contain several additional applications that were added to the standard functions that characterized the first smartphones at the time - part telephone, part palmtop, part diary. electronic – and some hardware accessories, such as the accelerometer and the infrared proximity sensor. Steve Jobs' real stroke of genius was not, however, in designing a device of this kind. Instead, it was in understanding that the real strength of his phone would be in the inevitable development of applications that would exploit in every possible way the potential made available by the hardware in order to inform , entertain , amuse and educate his owners. Something like this is happening today with so-called beacons , or proximity sensors . What are proximity sensors Without getting too technical (let the engineers speak, just in case!), a beacon is a locator capable of emitting a signal that can be collected by a special device, a bit like what happens with lighthouses used for naval navigation.
These are, therefore, devices that have already been used for some time in transport Paraguay Phone Number and communications, much less in marketing and in the consumer market in general. proximity content marketing beaconHowever, things are rapidly changing, thanks also to the introduction of extremely reliable and competitively priced beacons onto the market. A beacon of this type is nothing more than a small plastic box containing a battery and an electronic circuit capable of sending a signal to an instrument (such as a smartphone or a tablet, but also a computer) designed to receive it via the Bluetooth protocol . The technical functioning of these objects is quite elementary, if we want. Each is capable of transmitting a unique signal within a programmable range (typically within fifty meters). Any listening instrument, therefore, will be able to interpret the signal according to a software that will react based on the specific programming of the particular device with which it comes into contact: by moving and entering the range of action of another beacon, the program will react in a different way . Proximity beacons and content marketing I understand your doubts: what does this type of device have to do with content marketing ? With beacons, it is known that it is possible to turn on the light in a room when a person is approaching, or guide someone along a certain path.
What is less known is that through beacons it is also possible to guide a customer along a physical path within a store exactly as if he were in a digital e-store. Imagine entering a shopping center or a megastore. You are looking for a certain product (whether it is a washing machine, a digital camera or a screwdriver drill doesn't make much difference). You don't know much about it, and you want to somehow get an idea of the products on the market by going to see the offer on the market directly in the store. What usually happens is well known: I enter the megastore, start looking at the available models, take out my mobile phone and check the characteristics and prices of the products I'm evaluating directly online . Raise your hand if you don't do this! In summary: physically they are in the store, but their mind (and propensity to purchase) is elsewhere. Now imagine yourself entering the same store. You approach a product, and an information sheet relating to the product in question opens immediately on an app on your mobile phone, with technical characteristics, insights, reviews, in-depth articles and everything needed to support your information needs in the purchase phase. presale. You approach another model, and the same thing happens: the app automatically updates with the relevant information, and perhaps shows you a dedicated offer and a series of complementary upselling products.
These are, therefore, devices that have already been used for some time in transport Paraguay Phone Number and communications, much less in marketing and in the consumer market in general. proximity content marketing beaconHowever, things are rapidly changing, thanks also to the introduction of extremely reliable and competitively priced beacons onto the market. A beacon of this type is nothing more than a small plastic box containing a battery and an electronic circuit capable of sending a signal to an instrument (such as a smartphone or a tablet, but also a computer) designed to receive it via the Bluetooth protocol . The technical functioning of these objects is quite elementary, if we want. Each is capable of transmitting a unique signal within a programmable range (typically within fifty meters). Any listening instrument, therefore, will be able to interpret the signal according to a software that will react based on the specific programming of the particular device with which it comes into contact: by moving and entering the range of action of another beacon, the program will react in a different way . Proximity beacons and content marketing I understand your doubts: what does this type of device have to do with content marketing ? With beacons, it is known that it is possible to turn on the light in a room when a person is approaching, or guide someone along a certain path.
What is less known is that through beacons it is also possible to guide a customer along a physical path within a store exactly as if he were in a digital e-store. Imagine entering a shopping center or a megastore. You are looking for a certain product (whether it is a washing machine, a digital camera or a screwdriver drill doesn't make much difference). You don't know much about it, and you want to somehow get an idea of the products on the market by going to see the offer on the market directly in the store. What usually happens is well known: I enter the megastore, start looking at the available models, take out my mobile phone and check the characteristics and prices of the products I'm evaluating directly online . Raise your hand if you don't do this! In summary: physically they are in the store, but their mind (and propensity to purchase) is elsewhere. Now imagine yourself entering the same store. You approach a product, and an information sheet relating to the product in question opens immediately on an app on your mobile phone, with technical characteristics, insights, reviews, in-depth articles and everything needed to support your information needs in the purchase phase. presale. You approach another model, and the same thing happens: the app automatically updates with the relevant information, and perhaps shows you a dedicated offer and a series of complementary upselling products.